The best way to open a retail store is by having an attractive design that will attract customers, maximize selling space and increase sales. Everything from the lights in your shop to the colors on the wall to how you lay out merchandise can influence consumer buying decisions. Here are five different ways of designing stores so they sell.
Let Your Interior Shine
Shoppers go to retailers with warm, inviting interiors and might be attracted by the store’s brightness, color, and temperature. A study conducted by Royal Institute of Technology in Sweden found that warmth was a significant factor when attracting customers: those old-fashioned incandescent lights have a yellow tint which can make it look less appealing. When you’re choosing LED light fixtures, remember that they have a lot of benefits. They burn hotter than fluorescent lights do but cooler at 78°F compared to the traditional incandescent lighting which can reach up to 90-100 °C! This makes them more comfortable for both staff and customers alike.
Give Your Space Breathing Room
Retail stores that are uncluttered and organized can be welcoming to customers, not overwhelming. Customers will feel more at ease when they walk into your store if there is space instead of clutter everywhere. You don’t have to go overboard with the decorations or worrying about how things look – just make sure everything has its place. It doesn’t matter what size of retail space you’re working within because even small spaces like aisles work too.
Use Color To Your Advantage
The color of your store can influence consumer buying decisions. For example, red conveys speed and excitement. There are different schools of thought when it comes to the impact on consumers: some like Max Luscher believe preferences for colors is subconsciously made while others disagree with this statement.
To get the customers excited, you should use red to convey speed and excitement. To promote tranquility in your store, green will help with that because it reminds people of healthiness. For trustworthiness or strength for example blue would be a great choice; orange is good if you want someone feeling energized when they walk into your store; yellow represents happiness so using this color could make them feel free since there aren’t any rules but also intelligent because these colors are associated with knowledge/education which makes sense given their brightness (pigmentation). Black conveys elegance and high quality while white creates an open environment filled with light – priceless.
Create a Profitable Traffic Patterns
The customer experience is something that retailers spend a lot of time thinking about. Many major retail stores have entire layouts designed around the path customers take when they are inside, with some even leading to different departments or selling areas in order to get people out through every department possible so more money can be made. A profitable traffic pattern is achieved by using several techniques to draw customers in, such as the placement of flooring and racks. Sale items are always placed at eye-level for maximum effectiveness along a path that will lead them deeper into your department or area. Customers usually turn right again and continue down this visual path you create.
Visually Appealing Store Displays
This means that store displays are important in drawing customers into your business. A research study conducted by Dr. Lawrence D. Rosenblum, Dr. Harold Stolovitch and Erica Keeps discovered 83% of the decisions we make are based on sight while only 11% is about what people hear when making judgments for purchases.
Whether customers are walking through the front door or looking in the window, visually appealing signage will help bring them into your store and keep their attention on your merchandise. This means they’ll walk around more of your store which increases sales potential.
